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- The CMO revolving door β main causes and how to improve itThe tenure of a Chief Marketing Officer (CMO) in B2B companies is alarmingly brief, with many exiting through the CMO revolving door quickly. Unreasonable expectations and a lack of alignment between Marketing and Sales drive this phenomenon. Consequently, these factors make it difficult for CMOs to maintain long-term positions. Toβ¦ Read more: The CMO revolving door β main causes and how to improve it