The Sales and Marketing disconnect is discussed ad nauseam. It is a fact that just seems to be accepted. Marketers are a certain way, and salespeople are a different way. Such is life. I think that is a bit fatalistic. The very scenario depicted…
The tenure of a Chief Marketing Officer (CMO) in B2B companies is alarmingly brief, with many exiting through the CMO revolving door quickly. Unreasonable expectations and a lack of alignment between Marketing and Sales drive this phenomenon. Consequently, these factors make it difficult for…
A brand refresh is the last resort that Marketing uses in the ongoing battle with Sales. There is a scripted dance that happens. Sales will demand that Marketing do something to improve lead generation. Sales demands that “we need more leads!”. Marketing responds that Sales should do a better…
