Product Positioning – What B2B marketers get wrong. Stop now.
Product positioning is something that many B2B marketers get wrong. They spend far too much emphasis on product differentiation. And not enough energy on explaining the core value to potential customers. The Product Marketing Alliance (PMA) defines product positioning as “a strategic exercise we use to find a…
Balanced minimal viable product (MVP) – How to create
A balanced minimal viable product (MVP) is the holy grail in lean startup method. But so few companies achieve this. They go to one or the other extreme. Either the product is lacking any valuable functionality. So nobody wants to buy it. Or the product is feature…
The truth beyond the hype about venture funding. It’s not all great
Here is the truth beyond the hype when it comes to venture funding. Most employees get the short end of the stick when a startup raises funds. The hype presents any money raised as a great success. Often, the story goes like this: We got $X…