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Read more about the article New company logo to the rescue

New company logo to the rescue

Do you really need a new company logo? Once I worked at a startup that was struggling to find product market fit. In other words, our sales were about 95% lower than the lofty goals that our investors expected. The founder thought that tweaking…

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Read more about the article Create alluring value propositions by doing what you say

Create alluring value propositions by doing what you say

Create alluring value propositions by doing what you say. Good value propositions also have several key elements; Describes the promised benefits of your products or services. Such as how it fixes a significant pain point. Not to be confused with branding or your logo.…

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